Sensidea

Being a digital media consultant I have an interest in how Web 2.0 can mesh in companies; Enterprise 2.0. Although it’s natural that companies (I’m talking non-Web 2.0 or internet companies) would want to take advantage of the great Web 2.0 products and services that have captured the imagination of consumers all over the world, [...]

History shows us that IBM is not a sleeping giant, its eyes are open wide. From the mis-step on copiers (in the 50s IBM chose not to invest in copiers, Xerox became huge), to recognizing and jumping in on Linux, IBM attempts to not be passed by. This doesn’t mean they are pioneers, quite the [...]