Just came across this great article from Neuromarketing that makes a pretty compelling case of the thinking behind Apple’s marketing efforts. Chalked full of insight from Psychologist Henri Tajfel’s seminal experiment on what drives people to commit genocide, to Seth Godin’s Tribes, and overall fostering of the ‘us vs. them’ mentaility; it’s a very interesting [...]
Michaels Acquires Digital Scrapbooking Technology of Sensidea client ScrapHD
ScrapHD application expands retailer’s scrapbooking offerings with online component (London, Ontario) Sensidea Corporation congratulates Michaels Stores, Inc., North America’s largest arts and crafts specialty retailer, on its acquisition of the online scrapbooking application created by Chicago-based ScrapHD, LLC, featuring an unprecedented level of customization using content from top scrapbooking vendors. The application, which ScrapHD partnered [...]
We’ve Installed Disqus, Starting Over With Comments
With the re-design, site integration, and focus on blogging and sharing the Sensidea Blog has been getting a lot more attention lately which is terrific. We’re excited. Unfortunately with the growing popularity comes the ugly side of the web, comment trolls! We’ve chosen Disqus as our commenting system simply because we feel they’re the best. [...]
Michaels Stores Inc. acquires ScrapHD!
We’re extremely happy to report that our client and partner ScrapHD has been acquired by arts and crafts giant, and all around great team of Michaels Stores Inc! It’s been amazing working with the ScrapHD team to get to this stage and we’re ecstatic that Michaels will now be bringing you the best scrapbooking service [...]
Google Instant Changes the Game: Forget SEO?
Google launched a new salvo in the search battle today and it’s a game changer. Say hello to Google Instant. Basically, your results will change as you type. No more multiple search queries and result pages, just change what you’re typing until you see the results that match. This has huge ramifications for search engine [...]
Socialseek Going For a Makeover
We launched Socialseek for Desktop as a helpful tool for anyone to track social goodness….it was a fun project and you’ve shown us your love! We put it out there for you and thought that maybe one day we could make it a full-blown product if enough people found value. Well today, based on pouring [...]
Will Mobile Apps Win The Day? It's Looking That Way
Google is working hard on the Chrome Web Store where, if promises are kept, will be an app store filled with amazing web/mobile applications – that’s applications that work in the browser on your computer and mobile device. Google is planning to launch the Web Store this Fall and looks like they’ll be taking a [...]
Touch-Tablets Are the Future. A 3 year-old Says So.
I watched him as he focused his attention on game play, moving his eyes and fingers side to side. Level 10…level 11…level 12..new high score! He’s been on the iPhone for over an hour; something his parents aren’t thrilled about but will take the quiet time when they can get it. After all, 3 year [...]
Apple Opens the Door for Google
The tech world is a buzz with the news that Apple has effectively shut out any technology that it deems is not native to it’s platform; most notably sticking it to Adobe only 4 days before the release of Flash CS5 including the much touted ability to render Flash to the iPhone. Here’s the iPhone [...]
If I Can Dream: A Beautiful Blend of Technology & Thinking
Have you seen If I Can Dream? If not, check it out. Now (ok, after you read this post ). It’s a feat to be admired, showing what can be done when we think big and work hard to execute. Thanks to Tim Nolan at FITC for blogging about his experiences being involved in the [...]
