Sensidea

In July 2009 we released a nice little social media app we called Socialseek. The good folks at Techcrunch gave us some love and the little app spread like crazy through twitter, blogs, etc.  We followed that up with Socialseek for iPhone and people loved it. At Sensidea we sat back and learned. We dug [...]

Today, the media and tech worlds (aren’t those the same these days?) are buzzing with the news of Apple’s new content distribution model for publishers through the App Store. In a nutshell, content publishers can sell subscriptions to their digital magazines, newspapers, video, music, and anything else through the App Store; for any new subscribers [...]

I’ve long been amazed how us techies jump on the “hot company of the day” and create the next big thing in our minds; even if the mainstream hasn’t heard of them and no money is being made. My quick list of the past few years is below with roughly the years when each company [...]

We’re growing and looking for rock stars, gurus, ninjas, or whatever you’d like to call yourself to join the team! We’re looking for amazing Software Engineers both back end, front end, data….you name it. Take a look below then send your resume to careers@sensidea.com….don’t wait! Fundamental things about you… • Love the Web, Mobile, and [...]

WordPress started life as a great blogging tool but has grown up to be a very capable Content Management System providing everything you need to get a good looking, media savvy ste up and running. With thousands of plug-ins, professional templates, and even more robust content management capabilities being offered by developers and companies online; [...]

Seems like once a week a recruiter finds me on LinkedIn and calls up asking if I’d be interested in a VP/Director/Whatever of Digital Media Strategy position at <insert big brand or interactive agency here>. My response: “I’m flattered but I’m happy at Sensidea helping companies like your client get real value from digital media [...]

Just came across this great article from Neuromarketing that makes a pretty compelling case of the thinking behind Apple’s marketing efforts. Chalked full of insight from Psychologist Henri Tajfel’s seminal experiment on what drives people to commit genocide, to Seth Godin’s Tribes, and overall fostering of the ‘us vs. them’ mentaility; it’s a very interesting [...]

ScrapHD application expands retailer’s scrapbooking offerings with online component (London, Ontario) Sensidea Corporation congratulates Michaels Stores, Inc., North America’s largest arts and crafts specialty retailer, on its acquisition of the online scrapbooking application created by Chicago-based ScrapHD, LLC, featuring an unprecedented level of customization using content from top scrapbooking vendors. The application, which ScrapHD partnered [...]

With the re-design, site integration, and focus on blogging and sharing the Sensidea Blog has been getting a lot more attention lately which is terrific. We’re excited. Unfortunately with the growing popularity comes the ugly side of the web, comment trolls! We’ve chosen Disqus as our commenting system simply because we feel they’re the best. [...]

We’re extremely happy to report that our client and partner ScrapHD has been acquired by arts and crafts giant, and all around great team of Michaels Stores Inc! It’s been amazing working with the ScrapHD team to get to this stage and we’re ecstatic that Michaels will now be bringing you the best scrapbooking service [...]